How Fast does a top 5 ranked toy sell in December?

How Fast does a top 5 ranked toy sell in December?

Have you ever wondered how fast one of the toys with the best sales ranks sells in December?

In today’s post I will be showing an example to answer that question.  The game Pie Face was an extremely popular item this past Christmas.  It was sold out in many retail stores and the demand online was huge.  It was consistently ranked in the top 5 for the entire toys and games category.  Take a look at a graph showing the sales rank history below:

Sales rank chart from

                                                         Sales rank chart from

As you can see the rank ranged from a rank of 2 and 12 in the toys and games category on Amazon for most of December.

My team and I were sourcing these primarily from retail stores.  Wal-mart is where we were able to find the most.  In total we sold a little over  150 units in Q4 of 2015.  In this post, we’re going to take a look at a single day in December.  That day is December 10th of 2015.

Here’s a screenshot showing that there were 33 unique orders for Pie Face on 12/10/2015 (click to enlarge, same goes for all images in the post):


It is also worth noting that the last sale was at 3:24PM PT.

Now, let’s take a look at when the first order for the day was:Last Sale

The first sale of the day for Pie Face was at 2:03PM.  The final sale of the day for Pie Face was at 3:24PM on the 10th.  In an hour and 21 minutes there were 33 unique orders for this game.  There were two orders where the buyers ordered 2 units.  In total 35 copies of this game sold in 81 minutes.  That’s a pace of more than one unit for every 2.5 minutes.

These were selling for some pretty solid sales prices too.  The game retails for $19.99.  We were buying copies between $15 and $25 depending on the store we were finding them at.  On December 10th we sold all of the units we had in stock at that point between $44.99 and $49.99.  Here’s an example sale from the 10th:    Selling Price

At this price point we were making between $10 and $20 per unit depending on what price we purchased them at.  In total I sold 157 copies of Pie Face between December and January.  Here’s a screenshot from InventoryLab showing the overall results:IL sales

On the 157 orders, the total profit was $1,724.74.  Overall this was extremely solid for one item.

The goal of this post is to show what taking advantage of an especially hot item can do in December.  This was over $1700 in profit on a single item.  One other noteworthy item is that at some points there were nearly 700 different sellers on this listing during December.  That number of sellers alone deterred many sellers from jumping in.  On a toy ranked this good in December, I essentially ignore the number of other sellers on the listing.

From my orders alone we know that 35 units sold in less than an hour and a half.  That’s only my orders though, it’s a virtual guarantee that other sellers were selling through units at this time too.  Next time you see something ranked this well, especially in December, don’t be afraid to buy as many as you can find.

If your sales are a little slower this time of year, hopefully this post serves as a good reminder of some higher sales days in your future.   That’s all I have for today.  Did you sell any Pie Face this past Q4? any questions or comments? Let me know below!

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